You’re trying to find a Richmond lawyer.  You check the classified ads, the internet, and the Richmond phonebook for leads on who you can hire.  With those, you see and hear many things about the lawyer or the law firm you are looking to employ.  They try to market themselves by offering free consultations or talk about how this lawyer is the best as he has worked some high-profile cases.  Lawyers are a clever lot; they know how to sell themselves to the possible clients.  They go as far as advertising themselves in a misleading manner by providing information that is more or less hollow.

Finding a Richmond lawyer can be a difficult process.  Watch out for advertising tricks used by Richmond lawyers when trying to find the best Richmond lawyer for you.

Here are some examples tricks lawyers use to market themselves to the public:

1)      “Lawyer X is the best” – Anyone can claim that they are the best at what they do.  But that doesn’t mean they’re telling the truth.  There’s no way to tell which lawyer is superior as there is no standard that exists to measure this.

2)       "Member of the Million Dollar Roundtable or Million Dollar Advocate Club" – This means that the lawyer has supposedly won a case costing a million dollars or more.  This however does not indicate a lawyer’s ability.  All this tells us is that he or she simply represented someone who endured an exceptional injury or loss.

3)      “A lawyer with a huge number of years of experience” – The years of experience of a lawyer may not matter at all if the said years were spent on cases that are irrelevant to your needs.  Years of experience also do not always equal quality service.

4)      “Lawyer X was a former prosecutor” – This may or may not benefit your case.  If it is a crime that you are charged with, then this may somewhat help.  Otherwise, then it won’t be of much assistance.

Bob Battle
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100% of my practice is devoted to serious traffic defense and criminal litigation in state and federal courts